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In order to support sales of Australian horticulture produce, product specific point-of-sale (POS) material can be produced in local languages that feature the AUSTRALIA fresh logo.
AUSTRALIA fresh has partnered with Tourism Australia who promotes “Australia”. HAL (AUSTRALIA Fresh) licenses “brand Australia” image developed by Tourism Australia and in co-operation with Austrade uses the material as a promotion tool.
Consumers can readily identify AUSTRALIA fresh fruit through point-of-sale material in-store. Product information and nutritional brochures may also be used in-store as well as demonstrations, sampling activities and competitions.
AUSTRALIA fresh Point of sale material is available for agreed promotion programs only. For us to assess your requirements, please click here to submit your application form
Examples of POS Artwork
The images that you can see are examples of the artwork that can be used to create different POS materials- posters (A1,A2,A3…), wobblers, flag chains, bin wraps, etc. Industry specific artwork is created within the agreed guidelines to position our Australian produce.
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